Understand people.
Make better hiring decisions.
I use psychology, psychometric assessment and data analytics to help companies hire better people and understand why employees succeed, leave or burn out.
Most companies collect HR data.
Few know what it means.
Recruitment decisions, employee surveys and turnover data contain valuable signals. The challenge is connecting human behavior with real workforce outcomes.
Hiring without evidence
Decisions are often based on intuition and interviews without a structured understanding of what predicts success.
Data without insight
Companies track turnover and absenteeism but struggle to identify the behavioral patterns behind them.
People problems without a system
Burnout, poor fit and employee exits are treated individually instead of being analyzed as measurable patterns.
Psychology first.
Data second.
Decisions always.
I connect how people think and behave with measurable outcomes inside organizations.
Explore motivation, personality, job demands, organizational fit, engagement and behavioral patterns.
Use structured assessments, surveys and validated measurement principles to create meaningful workforce data.
Use statistical analysis and predictive modeling to identify patterns connected to performance, burnout and turnover.
Translate findings into practical recruitment, retention and workforce recommendations.
From behavioral measurement to better workforce decisions.
Recruitment & Hiring Analytics
Analyze hiring processes, candidate sources and recruitment outcomes to understand what leads to stronger hiring decisions.
Psychometric Assessment & Measurement
Design and analyze structured assessments that help measure relevant psychological and behavioral characteristics.
Turnover & Burnout Risk Analysis
Identify workforce patterns associated with burnout, disengagement and employee turnover before they become larger problems.
Workforce & People Analytics
Transform HR and employee data into clear insights that support retention, performance and organizational decisions.
Better hiring doesn't start with more interviews.
It starts with understanding people.
Where psychology meets data.
Lux Data Lab sits at the intersection of behavioral psychology, psychometrics and data science. My work focuses on a simple question: what can data tell us about why people behave the way they do at work?
The goal is not to replace human judgment with algorithms, but to make people decisions more structured, measurable and evidence-based.
Turn workforce data into better people decisions.
For organizations that want to move beyond intuition and understand the behavioral patterns behind hiring, performance, burnout and employee retention.
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